Introducing: UltraWood by Mohawk, the Ultimate Performance Hardwood Floor

Mohawk recently launched UltraWood, a new hardwood that offers long-lasting durability and waterproof technology unlike any other hardwood on the market. UltraWood is the ultimate performance hardwood flooring. The flooring was developed domestically at Mohawk’s facility in Danville, VA and features the latest technological advances: WetProtect, Everlast, and EasyClean technologies. UltraWood is available in authentic classic grain patterns that you see in natural wood for a beautiful finish in four styles and 20 decors–but with the added durability and performance not found in other brands.

Mohawk’s vice president of marketing, wood and laminate says, “Eighty percent of consumers say performance is the number one driving factor in selection. That is why, with UltraWood, we are delivering features and benefits such as ultimate durability and superior waterproof protection that truly give our retail partners a differentiated product in the hardwood category that consumers cannot get anywhere else.” UltraWood provides all of the richness and beauty of hardwood, without additional maintenance and worry.

 

Here’s what the innovative treatment technology features of UltraWood have to offer:

 

WetProtect

Equipped with WetProtect, UltraWood is 100% edge-to-edge waterproof hardwood flooring solution. WetProtect technology is the right kind of waterproof because of its innovative protection of both the floor’s surface and sub-floor.

 

Benefits & Features:

  • Full coverage
  • Backed by a lifetime surface and sub-floor warranty
  • Right click traps spills on the surface
  • Sealed to protect flooring surface from water damage
  • Guaranteed waterproof protection for the lifetime of your floor
  • Edge to edge protection with waterproof Corner Round

 

Everlast

The Everlast protection system reinforces the hardwood’s veneer against scratches, dents, and damages caused by daily use. Everlast offers greater wear protection, stronger dent and scratch prevention and protection and prolongs the beauty and integrity of the flooring for years to come.

 

Benefits & Features:

  • Prevents scratches up to 4x greater than other flooring systems
  • 5x greater dent protection and prevention
  • 2x greater wear protection
  • Backed by a lifetime guarantee

 

EasyClean

Spills happen. With EasyClean technology UltraWood stands up against spills, stains, and soiling better than the average hardwood flooring options.

 

Benefits & Features:

  • Stain and soil protection for easy cleanup
  • Keeps flooring looking newer longer

 

Additional Benefits of UltraWood by Mohawk

 

In addition to the three ultra-performing treatments that are available standard with UltraWood flooring, the variety of styles and colors to choose from, and a lifetime guarantee to seal the deal, this flooring system also offers easy installation. UltraWood’s innovative glueless interlocking system makes installation incredibly efficient and fool-proof. When you can combine ultimate performance and protection with the beauty and timeless appeal of natural hardwood, it is just the flooring solution retailers–and customers–are looking for. Flowers Flooring is your reliable hardwood flooring solutions partner for Mohawk UltraWood high-performance, waterproof hardwood floors.

About Flowers Flooring

Flowers Flooring has two locations – Cornelius, NC and Winston-Salem, NC. Both locations service a 100-mile radius from the showroom. Both locations specialize in flooring sales and installation including carpet, laminate, hardwood, sand & finish, hardwood restoration, vinyl plank, vinyl tile, rubber flooring, tile floors, tile showers, tile backsplash, area rugs, interior painting and more. To reach the Cornelius, NC location please call (704) 445-7750 and to reach our Winston-Salem location, please call (336) 660-0977. Please be sure to inquire about our current promotion and financing offers.

 

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